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I caught up on the new episode of Breaking Bad by purchasing it for $2.99 from Amazon and watching it on my television through my Roku box. On my iPad, I kept an eye on the Olympics by streaming NBC live with Aereo, which is still in a free trial but will eventually cost $12 a month. When the swimming was on, I switched it over to my big screen. I followed Twitter on my iPhone, and when someone mentioned that the Yankee game was close in the bottom of the ninth, I flipped on the local radio broadcast on MLB.tv, which cost me $14.99 for the season. The Yankees lost, but it was good night — better than usual, I’ll admit — for getting by without cable.
NBCUniversal today detailed its extensive plans for broadcasting the London Olympics, which begin on July 25. Here’s the bottom line for me and anyone else without a cable TV subscription:
Please contact your TV provider to learn more or select your provider from the drop down above and follow the instructions provided. It’s painful, we know, but it’ll be worth it … trust us.
Wow. I expect they’ll edit that “It’s painful” line after an angry call or two from executives who are banking their futures on the success of authenticated TV over the Web. But NBCU is totally right: signing up for a username with your cable company is generally a painful process. You should get a gold medal for successfully navigating Time Warner Cable’s website (MyServices, PayXpress, huh?), and, in a sense, you will: I’m sure live streaming the Olympics will be an awesome experience.
For posterity, here’s a screenshot of the relevant portion of that FAQ…