The New York Times profiles Aereo and notes its expansion plans:
In addition, the company’s lofty expansion plans — 10 to 15 cities by next year — will be an expensive endeavor. It is likely to require more than the $20.5 million that Aereo has raised from a roster of impressive investors, including Barry Diller, who created Fox and is now the chief executive of IAC/InterActiveCorp. The company designs and manufactures its own equipment, and it will need to build antenna farms in each metropolitan area it hopes to enter. Then there is the staffing for those cities and marketing campaigns to warm consumers to the idea.