Fascinating: HBO Nordic, the network’s version of HBO Go for Sweden, Norway, Finland, and Denmark, will be available to anyone willing to pay, regardless of whether they also have a cable TV subscription. TechCrunch calls it a Netflix competitor, which is true enough, but Variety cuts to chase:
What’s different this time around is that Scandinavia is a market where HBO doesn’t have to protect an entrenched business model as lucrative as the one in the U.S., where a standalone product would jeopardize its deals with distributors from Comcast to DirecTV.
I’ve written previously about the conditions that keep this from happening in the U.S. — for now. In the meantime, keep an eye on HBO Nordic.