When I signed up for TV and internet service from Time Warner Cable, back in the day, I paid, like everyone else, a deeply discounted rate for the first 12 months. But after my introductory period expired, the standard rates kicked in, and that’s how I came to pay an intolerable $156 a month before dropping TV. Existing customers can sometimes negotiate discounts, especially by threatening to cancel altogether, but nothing like the offers extended to new customers.
Which is why it was surprising to receive this mailing from TWC, offering me the same internet service I currently receive plus “digital TV” for $85 a month. (I pay $52 now.) Call it the cord cutter’s discount: I can add back cable TV for $33 a month, or about a third of what I was paying for it before I dropped the service. The mailing doesn’t specify what level of TV service I would get and I’m hardly interested, anyway, but it’s interesting to see how TWC adjusts its marketing for people like me.