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Brightcove’s CEO has a strong analysis of Apple’s next steps in the battle for our living rooms, which rests on this core concept:
Properly conceived, a TV is a large high-definition audio/video rendering device that plays a role in displaying content and related data. While certainly the ideal device for consuming and using video-based content, it is also simply put the largest computer monitor in our lives, and one that very often presents in a social context — the living room, the conference room, the dorm room, the classroom, the retail store floor and shop window. In short, these TV monitors are at the core of all of our major social and economic activities.
A good companion piece is Nick Bilton’s recent column, “Xbox Gives Microsoft a Head Start in the Battle for Every Screen.” Speaking of which, Microsoft is currently announcing some really interesting new features for Xbox and Xbox Live, more about which soon…
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